Nandeeta Manchandaa Starts a Natural, Vegan skin Care Brand after Losing a Friend to Cancer at 21


Skincare brands normally understand how to zero in on your deepest insecurities to influence you that something or the opposite about your body is often fixed, altered, modified or eradicated altogether. Furthermore, major splendor brands might be misleading — something that you’re thinking that is natural and nutritious could possibly raise the hazard of skin cancer.

Delhi-dependent Nandeeta Manchandaa was a first-hand witness to this while completing her undergraduate degree from US. “Certainly one of my close friends was diagnosed with skin cancers at a very early age — she was just 21. I used to accompany her for her therapies and treatments, and the dermatologist told us that the products that she had been utilizing had been a contributing factor,” Nandeeta claims.

“Any sort of chemical that builds up in your body can trigger cancer. He advised us to start carefully reading the labels of whatever products we were using and look out for anything that could ‘stay’ on the skin.”

In 2010, Nandeeta returned to India with this thought in mind. She got married shortly just after and opened her salon. Below, right after noticing the chemical bleaches and hair products which she was employing on her clients, she made a decision to launch a number of natural products and solutions of her own. This step sowed the seed of starting up an entire-fledged organic natural beauty organization in her mind.

“It wasn’t as though the thought arrived about overnight. It involved a good deal of personal evolution to be a consumer,” she notes.

Several years of interacting with and understanding her consumers in the salon, her own experiences, and study formed the basis of what right now is Enn’s Closet — a variety of vegan, pure and hand-made skin and hair treatment solutions released in 2018. These products are SLS (sodium lauryl sulfate) and paraben-no cost, cruelty-free, and purpose to “put your health first”.

“We recently launched a sleeping mask with blue tansy oil, which helps with inflammation and irritated skin. Of course, we also add Vitamin C and A to our products. Bhimraj oil has also proven to be effective for the hair,” she adds.


Today, hyaluronic acid is a rising fad, but individuals have to recognize that it needs to be paired with an excellent moisturiser, Nandeeta notes. She suggests they’re at present researching copper peptide, that’s good for beneath the eye. Other substances contain potato starch and banana peels.

“When you keep using chemically-derived products, you’ll notice that over the years, your skin will thin out. It’s important to use them mindfully. So Enn’s Closet tries to offer natural alternatives to these. Chemical products can give you fast results, but the long-term effects are severe. In the case of natural products, you may see the results slowly, but it won’t be harmful,” she explains. “These are some things we want our customers to know.”


To maintain in step with their concept of sustainability, Enn’s Closet packs nearly all of its goods in glass jars, and the packaging is done with paper and biodegradable bags. All-around 70 % in their operate is done manually, which saves electricity and boosts employment alternatives.

Enn’s Closet has a website and tie-ups with Nykaa and Amazon. They receive around 2,000 orders a month. In initial days of COVID-19, the organization used to do pop-ups, which have since been put on hold. Hers is a completely bootstrapped venture.

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